Give the message one job
Write a sentence for your team about what the display should accomplish. Then write the words you actually want printed. Keep internal instructions out of the artwork wording.
Planning guide
Write the one thing a customer should remember after seeing the display. If people already know the business but miss its entrance, ask for wording that helps identify the place. For a one-time event, prioritize the event name or purpose.
What to put in your brief
Keep permanent and temporary wording separate
Separate the business name or logo from dates, offers and product names you may replace. Ask the supplier which artwork options the proposed model supports before committing to a reusable design.
Review the proof in context
Read the proof at a small size, check spelling and contrast, and review each printed side. The supplier’s product guide describes vector files such as AI, EPS and PDF as preferred for custom artwork.
Product reference checked November 5, 2026. Arizona Balloon Company’s giant balloon guide. For site information, see our pricing page.
Interactive inquiry planner
Prepare your advertisement balloon message brief
Add the information you know. Review your note before copying it or opening an email draft.
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You can use this checklist without the planner and send an inquiry through our contact page.
Your prepared inquiry
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If an email draft does not open in your mail app, copy the inquiry into an email or our contact form.
Before you send
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Frequently asked questions
Should I include the entire offer?
Start with the short phrase people need to recognize and put the detailed terms where customers can read them.
Should the logo or the event name come first?
Choose based on what people need to identify. Ask the designer to show the priority in the proof.
Can I use wording that changes every week?
Ask which parts of the artwork can be changed and what work or cost a change involves.
What if the logo has tiny lettering?
Ask for a proof with a simpler lockup or a separate line of text.
Which files should I send?
Send the original vector artwork when available and include the exact wording in your inquiry.
Who should approve the artwork?
Name the person who can approve the wording, artwork and any changes before production.
Discuss your display
Send the location, dates and details you want the supplier to confirm.